Spirit Riding Free

Spirit Riding Free, a CGI series developed for Netflix, revitalized a beloved but dormant franchise based on Spirit: Stallion of the Cimarron. Over the course of eight seasons, the series earned an Emmy Award and captured a loyal global audience. Its success led directly to the 2021 theatrical feature Spirit Untamed, which grossed $42.7 million worldwide. By reintroducing the Spirit universe with a focus on character-driven storytelling and franchise potential, the series not only became a long-running hit but also reinvigorated the brand. With a strategic emphasis on consumer products and cross-platform expansion, Spirit Riding Free established a robust licensing presence and extended the property’s reach far beyond television. My role centered on creative development, franchise planning, and market positioning that laid the groundwork for this multi-platform success.